We saved you a seat.
Being at the top of your category doesn’t have to be lonely. You’re in good company here.
Editorial-minded brand experience services for companies that are ready to be seen for exactly what makes them unique.
J21 Brand Partners is a brand experience agency that helps companies connect with female consumers more effectively through copywriting, content strategy, and PR.
You have the potential to be a true leader in your category.
If you’re a female founder who feels like you’re constantly spotting trends, connecting dots, and pitching innovative ideas that end up being dismissed, honestly, same.
I was constantly waiting for my teams to catch up to my level of thinking, and it held me back for years. Eventually I realized: I don't need them to catch up. I need to find the people who are already there. That's you. You're seeing things others aren't. You're building something genuinely different. And you're tired of explaining yourself to people who don't get it.
Let’s stop begging people to understand us and start showing them what they’re missing.
PR | Copywriting |
Content Creation & Strategy
our firm values: creativity, curiosity, ownership & a pioneering attitude
our firm values: creativity, curiosity, ownership & a pioneering attitude
Meet the founder
Jasmin Francine is the Founder and Chief Strategist at J21 Brand Partners. She started her career as a lifestyle journalist, writer, and editor at top media companies including Business Insider, BuzzFeed, and more, growing new verticals and reaching hundreds of millions of consumers. She is also very knowledgeable about SEO and AEO. Now, she’s setting her sights on helping companies address and improve the ways in which consumers interact with their brands—through PR, conversion copywriting, and content.
Her expertise extends far beyond the media landscape. She has also gained investment experience in venture capital as a fellow at multiple emerging funds. Jasmin is a mentor to female startup founders and holds a Master’s degree in Behavioral Economics.
She has a special affinity for all things CPG. Her favorite consumer spaces include food and beverage and beauty.
